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Rory Mcilroy Signs with Bose Corporation

Number One Golfer in the World to Represent Bose

February 26, 2013 –- Today, Bose Corporation announced at The Honda Classic in Palm Beach Gardens, Florida that Rory McIlroy will be a Global Brand Ambassador for the company’s headphones, portable speakers, home and automotive systems.  McIlroy joins Bose in a multi-year agreement as he begins 2013 as the number one golfer in the world.  

A lifelong music lover, McIlroy has been a Bose customer for years.

“I’ve always chosen Bose because I’ve always wanted the best sound quality I could get,” said McIlroy.  “Bose products are different.  And Bose is different.  They work hard at their innovations, they aren’t conventional, and they’re committed to doing things that haven’t been done before, just like I am.”

“Rory is a once-in-a-generation athlete,” said Bob Maresca, president of Bose Corporation.  “Just like his millions of fans around the world, we’re amazed by his talent and his passion.  We know a lot goes into his game even when he’s off the course.  He loves music, just like we do, and we’re thrilled to be a part of how he competes and relaxes.”

This is the first endorsement for McIlroy involving a consumer electronics brand, and he will only be representing Bose products that he uses.  “We want Rory’s fans and our customers to know that if they hear from Rory about Bose, it’s on behalf of something he chooses – not something we choose for him,” said Maresca.

Currently, McIlroy owns several Bose products, including the SoundLink® Mobile speaker II, the Bose® VideoWave® II entertainment system, the Bose® QuietComfort® 15 Acoustic Noise Cancelling headphones, and the Bose® MIE2i mobile headset.
“I’m a huge headphone guy,” said McIlroy.  “And Bose headphones are the best I’ve found.  I use their in-ear headphones to work-out, and their noise cancelling headphones to travel.  Whether I need motivation, or to tune-out, I reach for Bose.  Their headphones go with me everywhere.”
The agreement was finalized after McIlroy visited the Bose R&D facility in Framingham, Massachusetts at the company’s world headquarters.  “Rory got to see our commitment to research,” said Maresca.  McIlroy commented that it became clearer why and how Bose products excel in such a crowded market.  “They are driven.  They innovate.  They make the investments to outperform the competition.  And I can relate to that.”

About Rory McIlroy
McIlroy had a standout year in 2012, becoming the world’s No. 1 golfer, securing five global wins, a Ryder Cup victory for Team Europe and taking countless season titles across the PGA and European PGA Tours.  His five global wins in 2012 include his second Major Championship victory (PGA Championship) and two PGA Tour playoff events (Deutsche Bank Championship and BMW Championship).  He won the 2012 PGA Championship with the largest margin of victory in the event's history.

McIlroy and Tiger Woods are the only two active players under the age of 40 with multiple Major wins.  McIlroy also earned the 2012 U.S. PGA Tour Player of the Year award and led both the PGA Tour and PGA European Tour money lists for 2012.  To cap off a sensational season that saw McIlroy post career-highs in earnings and wins, he closed his year with a victory at the DP World Tour Championship and became the second youngest athlete to achieve the top spot as No. 1 in the world golf rankings.  McIlroy has 10 global career wins on his resume, including two Major Championships.

About Bose Corporation
Bose Corporation was founded in 1964 by Dr. Amar G. Bose, then a professor of electrical engineering at the Massachusetts Institute of Technology.  Today, the company is driven by its founding principles, investing in long-term research with one fundamental goal: to develop new technologies with real customer benefits.  Bose® innovations have spanned decades and industries, creating and transforming categories in audio and beyond.  Bose products for the home, in the car, on the go and in public spaces have become iconic.  From the company’s home entertainment systems and Wave® music systems, to noise cancelling and audio headphones, digital music systems, Bluetooth® speakers and professional solutions, Bose has changed the way people listen to music.

Bose Corporation is privately held.  The company’s spirit of invention, passion for excellence, and commitment to extraordinary customer experiences can be found around the world -- everywhere Bose does business.


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