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Bose® Sound Available In All-New Cadillac ATS

January 11, 2012 -- The 2013 Cadillac ATS represents the brand’s entry into the compact luxury sedan market and comes equipped with several advanced technologies, including a choice of two custom sound systems: the optional Bose Centerpoint® surround system or the standard Bose sound system. All-new electronics and innovative speaker components in both systems help deliver superior audio performance tuned precisely for the unique acoustics of the ATS cabin.

The 10-speaker Bose Centerpoint surround sound system and standard seven-speaker Bose sound system feature a new amplifier platform -- the most powerful ever from Bose -- providing extra channels of equalization for enhanced acoustic output. Even with the added capabilities, this amplifier is smaller, lighter and more energy-efficient than conventional offerings, reducing system component mass.

Both Bose sound systems also include a newly designed 10-inch Nd® woofer mounted on the rear deck of the ATS cabin. This compact and lightweight woofer includes a stronger neodymium iron boron magnet for better low-frequency performance. Bass note reproduction is powerful yet clear, with no audible distortion. Across all frequencies, sound is natural and lifelike using Bose® proprietary digital signal processing. Music and speech is reproduced accurately, with no manufactured “boost” of select frequencies.


The Bose Centerpoint® Surround Sound System
Along with the Nd woofer, the Centerpoint surround system comes with two 2.5-inch Twiddler® mid/high-range speakers set on either side of the rear deck. Two 5.25-inch wide-range speakers are located in the rear doors, and a 6.5-inch woofer is mounted in each front door. A 3.25-inch Twiddler® neodymium mid/high-range speaker in the center of the instrument panel and 1-inch tweeters in each A-pillar complete the acoustic package.

The speakers are complemented with Bose SurroundStage® signal processing to deliver a 360-degree sound field for every seat. Each passenger has the option to set the sound system to either stereo or surround mode. When the Centerpoint surround mode is selected, an enhanced Bose algorithm analyzes the stereo signal and converts it into multiple channels. Whether listening to satellite radio, CDs or MP3 files, music is reproduced with greater precision, and every voice and instrument is more distinct -- as if positioned on a concert hall stage.

Bose AudioPilot® noise compensation technology preserves the listening experience, even as background sound levels change. A microphone placed in the cabin continuously monitors ambient noise conditions, while a sophisticated Bose algorithm analyzes the music signal and adjusts it to reduce the effect of unwanted noise.

The ATS sound systems build on the foundation of Bose automotive research, moving closer to the goal of reproducing music as true to the original performance as possible.


Bose and Cadillac: Decades of Innovation
The ATS marks three decades of collaboration between Bose and Cadillac, and is also equipped with Bose® Active Sound Management technology for minimizing unwanted engine noise in the vehicle cabin. Today, Bose sound systems are in every Cadillac model, including the current CTS Sedan, Coupe and Wagon, STS, DTS, SRX Crossover and Escalade, as well as the all-new XTS. For more information on Bose automotive systems and technologies, visit the “Innovations” section at www.Bose.com/automotive.


About Bose Automotive Systems
In 1982, Bose engineers created the world’s first factory-installed premium sound systems for General Motors luxury automobiles. Unlike conventional or aftermarket automotive systems, these Bose systems were specifically designed and tuned for the particular model in which they were installed, and helped transform the automobile from a hostile listening environment into a haven for music enjoyment.

Since then, Bose has developed proprietary speaker designs, advanced amplification and signal processing technologies, and exclusive analysis and design tools for automotive sound systems, all based on a heritage of research and innovation. Today, Bose automotive sound systems are recognized around the world as the industry benchmark for performance and customer satisfaction.


About Bose Corporation
Bose Corporation was founded in 1964 by Dr. Amar G. Bose, then a professor of electrical engineering at the Massachusetts Institute of Technology. Today, the company is driven by its founding principles, investing in long-term research with one fundamental goal: to develop new technologies with real customer benefits. Bose® innovations have spanned decades and industries, creating and transforming categories in audio and beyond. Bose products for the home, in the car, on the go and in public spaces have become iconic. From the company’s home entertainment systems and Wave® music systems, to noise cancelling and audio headphones, digital music systems, Bluetooth® speakers and professional solutions, Bose has changed the way people listen to music.

Bose Corporation is privately held. The company’s spirit of invention, passion for excellence, and commitment to extraordinary customer experiences can be found around the world -- everywhere Bose does business.


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