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Bose® Sound System and Active Noise Cancellation Technology Enhance the 2013 Buick Encore Luxury Crossover

December 3, 2012 -- Today, Bose announces that the all-new Buick Encore luxury small crossover is available with an optional Bose sound system, and -- for the first time in a Buick -- Bose technology for reducing unwanted noise in the vehicle cabin. 


The Bose® sound system, custom-engineered for the Encore’s interior, provides driver and passengers with a spacious, lifelike listening experience.  Bose Active Noise Cancellation technology, integrated into every Encore, allows Buick to target and reduce unwanted engine and powertrain noise in the cabin -- while preserving the crossover’s desirable sound characteristics. 


The Bose Sound System for the Buick Encore

Bose engineers teamed with Buick early in the vehicle’s development to create the Bose system.  Using proprietary tools and techniques, Bose strategically placed high-performance, acoustically tuned speakers throughout the Encore to ensure an exceptional listening experience for every seating position. 


A lightweight Richbass® woofer, housed in a customized enclosure, is beneath the vehicle’s rear load floor to avoid taking up valuable cargo space.  The Bose Richbass woofer is compact but powerful, and at just 5.25 inches in diameter, it delivers the deep performance of a larger speaker without the added weight or size of comparable offerings. 


The Bose® sound system also features two 1-inch tweeters, one in each A-pillar; two 6.5-inch woofers, one in each front door; and two 5.25-inch wide-range speakers, one in each rear door.  System electronics include a Bose digital amplifier with six channels of custom equalization and digital signal processing to deliver music that is clear, full and detailed, and natural sounding speech without distortion. 


Refined Cabin Experience: Bose Active Noise Cancellation

Bose Active Noise Cancellation (ANC) is a lightweight and efficient solution to in-vehicle sound management available only from Bose, helping car makers limit costly and less precise mechanical approaches to noise reduction.  Programmed specifically for the Encore, Bose ANC gathers information from the engine, while strategically placed microphones in the cabin monitor powertrain noise.  When targeted frequencies are identified, an acoustically opposite signal is produced by the audio speakers to cancel the unwanted sound.  And it operates continuously, whether the audio system is on or off.  The result is a quieter ride, with a signature sound only found in the Encore. 


More information about Bose automotive sound systems can be found at www.Bose.com/auto.  More information on Bose Active Noise Cancellation technology is available at www.Bose.com/ASM. 


About Bose Automotive Systems

In the early 1980s, Bose engineers created the world’s first factory-installed premium sound systems for General Motors luxury automobiles. Unlike conventional or aftermarket automotive systems, these Bose® systems were specifically designed and tuned for the particular model in which they were installed, and helped transform the automobile from a hostile listening environment into a haven for music enjoyment.


Since then, Bose has developed proprietary speaker designs, advanced amplification and signal processing technologies, exclusive analysis and design tools, and technology for managing engine and powertrain sounds inside vehicles, all based on a heritage of research and engineering.  And in 2013, Bose celebrates an important milestone as the only audio company to deliver 30 years of continuous innovation for auto manufacturers worldwide.


Today, Bose automotive sound systems are recognized globally as the industry benchmark for performance and customer satisfaction.


About Bose Corporation

Bose Corporation was founded in 1964 by Dr. Amar G. Bose, then a professor of electrical engineering at the Massachusetts Institute of Technology.  Today, the company is driven by its founding principles, investing in long-term research with one fundamental goal: to develop new technologies with real customer benefits.  Bose® innovations have spanned decades and industries, creating and transforming categories in audio and beyond.  Bose products for the home, in the car, on the go and in public spaces have become iconic.  From the company’s home entertainment systems and Wave® music systems, to noise cancelling and audio headphones, digital music systems, Bluetooth® speakers and professional solutions, Bose has changed the way people listen to music. 


Bose Corporation is privately held.  The company’s spirit of invention, passion for excellence, and commitment to extraordinary customer experiences can be found around the world -- everywhere Bose does business. 


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