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Bose Presents the Next-Generation Studio on Wheels in the All-New 2014 Infiniti Q50 Sedan

July 29, 2013 –- Today, Bose announces the new Studio on Wheels by Bose® available in the all-new, completely redesigned 2014 Infiniti Q50. The new Studio on Wheels by Bose includes next-generation Bose® audio technologies, including 14 high-performance speakers, and the company’s first application of Bose Advanced Staging Technology –- delivering a front-row concert experience for front-seat passengers. The Q50 is also equipped with Bose Active Sound Management technology for reducing unwanted noise in the vehicle cabin and helping Infiniti maintain desirable engine sounds.


New Bose Advanced Staging Technology (AST)
Bose AST directs music to the ideal locations in the cabin –- vocals in the center and instruments to the right and left -- similar to how a live band is positioned on stage. Using a customized speaker configuration designed exclusively for the Q50, Bose engineers placed five 3.25-inch mid/high-range Twiddlers® across the forward cabin. Combining this layout with proprietary digital signal processing and custom equalization, AST ensures a wider sounding, more precise audio environment.

Six additional speakers are integrated for mid- and high-range frequencies, including two 1-inch tweeters, one near each side mirror; two 5.25-inch wide-range speakers, one in each rear door; and two additional 3.25-inch Twiddlers® on each side of the rear deck. Multiple bass sources, including two 10-inch Bose Nd® woofers -- one in each front door -- provide smooth, low-frequency sound. Another 10-inch Nd woofer, mounted on the rear deck, adds musical depth and impact.


Next-Generation Bose® Centerpoint® 2.0 and AudioPilot® 2.0
The Studio on Wheels system also includes two enhanced Bose technologies: Centerpoint 2.0 and AudioPilot 2.0. Bose Centerpoint 2.0 surround technology uses a proprietary Bose algorithm to analyze the stereo signal and convert it into multiple channels. All listeners enjoy an immersive surround-sound experience from almost any stereo source, including CDs, digital music files and satellite radio. Bose AudioPilot 2.0 noise compensation technology preserves the audio experience, even as background sound levels change. A strategically placed microphone in the vehicle cabin continuously monitors ambient noise conditions, while a sophisticated Bose algorithm analyzes the music signal and adjusts it to reduce the effect. AudioPilot technology operates automatically, enabling drivers to focus more on what’s coming down the road and less on audio controls.


Bose Active Sound Management
The Q50 is equipped with Bose Active Sound Management to help control the way the vehicle’s engine and powertrain sound inside the cabin. Using proprietary technologies in conjunction with the audio system’s speakers and amplifier, the Bose Active Sound Management system reduces unwanted powertrain noise in the Q50 while also enhancing desirable engine sounds. This creates a quieter cabin with a smooth, consistent engine note. Active Sound Management operates continuously, whether the audio system is on or off.

The Studio on Wheels for the Q50 is the latest Bose collaboration with Infiniti, a relationship that began in 1989. Bose® sound systems are available across the full Infiniti portfolio, including the current G, M, EX, FX, JX and QX models.

More information about Bose automotive sound systems can be found at Bose.com/auto. More information about Bose Active Sound Management can be found at Bose.com/asm.


About Bose Automotive Systems
In the early 1980s, Bose engineers created the world’s first factory-installed premium sound systems for General Motors luxury automobiles. Unlike conventional or aftermarket automotive systems, these Bose® systems were specifically designed and tuned for the particular model in which they were installed, and helped transform the automobile from a hostile listening environment into a haven for music enjoyment.

Since then, Bose has developed proprietary speaker designs, advanced amplification and signal processing technologies, exclusive analysis and design tools, and technology for managing engine and powertrain sounds inside vehicles, all based on a heritage of research and engineering. And in 2013, Bose celebrates an important milestone as the only audio company to deliver 30 years of continuous innovation for auto manufacturers worldwide.

Today, Bose automotive sound systems are recognized globally as the industry benchmark for performance and customer satisfaction.


About Bose Corporation
Bose Corporation was founded in 1964 by Dr. Amar G. Bose, then a professor of electrical engineering at the Massachusetts Institute of Technology. Today, the company is driven by its founding principles, investing in long-term research with one fundamental goal: to develop new technologies with real customer benefits. Bose® innovations have spanned decades and industries, creating and transforming categories in audio and beyond. Bose products for the home, in the car, on the go and in public spaces have become iconic. From the company’s home entertainment systems and Wave® music systems, to noise cancelling and audio headphones, digital music systems, Bluetooth® speakers and professional solutions, Bose has changed the way people listen to music.

Bose Corporation is privately held. The company’s spirit of invention, passion for excellence, and commitment to extraordinary customer experiences can be found around the world -- everywhere Bose does business.


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