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Bose Expands SoundTouch™ Wi-Fi® Music System Line

New Products, Music Services and Functionality For The Most Effortless Wi-Fi Music Systems Ever


October 13, 2014 -- Bose is building on its SoundTouch™ Wi-Fi® music system promise: to put all your music in one place, and let you play it wirelessly and effortlessly throughout the home. Unlike other Wi-Fi music systems, SoundTouch™ systems are simple, friendly and intuitive, letting you stream music in the easiest way -- at the touch of a button.

Announced today, new one-piece, home theatre and stereo systems join the SoundTouch™ Wi-Fi line-up. Deezer™ and Spotify® join Pandora® as compatible music services. And an enhanced app manages it all with new functionality, including stored music searches and an improved wireless setup process from your phone or tablet.

SoundTouch™ Wi-Fi systems maintain their effortless operation. Set six presets for instant listening, or control everything from the gadget of your choice. Access 20,000 Internet radio stations from around the world, music services, and playlists from your personal library -- all at your fingertips. Start with one SoundTouch™ system, add more when you want, and stream the same music everywhere or different music in different rooms. SoundTouch™ systems connect directly to the Internet, and there’s no extra equipment required.

“SoundTouch Wi-Fi systems are made for everyone,” said Santiago Carvajal, category business manager for Bose Home Music Systems. “Wi-Fi music systems shouldn’t be intimidating or complicated. They should be so easy to use and so intuitive that you can’t imagine listening to your music any other way. This has always been the idea behind Bose SoundTouch systems, and now they’ve just gotten better.”


New SoundTouch™ Wi-Fi® Systems: More Options For More Listening
Bose is adding 11 new SoundTouch™ Wi-Fi® music systems, creating the most comprehensive Wi-Fi music system line available with options for indoors and out. All SoundTouch™ systems work seamlessly together and communicate wirelessly through walls and floors.

• The second-generation one-piece SoundTouch™ systems still offer the highest quality audio for Wi-Fi speakers of their size: the SoundTouch™ 30 Series II system is Bose’s best-performing one-piece offering, the SoundTouch™ 20 Series II system delivers rich, room-filling sound, and the SoundTouch™ Portable Series II system uses a rechargeable lithium-ion battery so it can be used in and around the home. All come in two colours: White, and, for the first time, Black.

• The new Lifestyle® Series III home entertainment systems and a new CineMate® line of home theatre products, including three sound bar options, are now SoundTouch™ compatible. With more affordable options, wireless listening can now be done with the full impact of Bose® cinematic sound.

• The new SoundTouch™ Stereo JC Series II Wi-Fi® music system is a premium standalone stereo music system. It delivers deep, detailed sound and crisp vocals from two sleek, redesigned Jewel Cube® Series II speakers and an Acoustimass® module. A premium SoundTouch™ controller is also included, providing easy access to basic functions and presets.


All SoundTouch™ Wi-Fi Systems: More Music Services, Six Presets, A Better App
SoundTouch™ systems integrate Pandora® and three new music services: Deezer, with on-demand listening to over 35 million songs -- and instant set-up through an auto-account creation in the SoundTouch™ app; and Spotify Connect, which lets you access the latest Spotify® features via the Spotify App -- and play music on any SoundTouch™ system. Each is integrated to be one touch away through six presets that can be set and changed for personalisation and spontaneity. Set one for your backyard barbeque, another for your children, holiday parties, sports or talk radio, favourite artist -- even a music service playlist.

The improved SoundTouch™ app offers a more streamlined setup process that can now be done wirelessly from your tablet or phone. It lets you find artists and songs in your music library quickly with a new search function, and adjusts the low frequencies to your liking with a new bass control feature.

For added flexibility, SoundTouch™ music systems are also AirPlay® enabled to stream content from an iPad®, iPhone®, or iPod touch®.

“Music is at the heart of almost everything we do,” said Carvajal. “So we asked ourselves why the world wasn’t playing it more at home. Like so many things, it’s become too complicated and SoundTouch systems change that. We put all your music in one place. You control it in the easiest way available, and personalise it for what you love and how you live.”

New music services and functionality will continue to be added regularly, and all software updates are free. Bose® SoundTouch™ Wi-Fi® music systems are supported by our knowledgeable and dedicated Bose Customer Care Centre.


Pricing and Availability
Each new SoundTouch™ Wi-Fi® system will be available through Bose retail stores, Bose.com.au, Bose.co.nz, authorised Bose dealers and toll-free at 1800 137 731 (Australia) and 0800 501 511 (New Zealand) beginning October 13, 2014. New music services and enhanced app functionality are available beginning October 13, 2014, via software upgrades for all existing SoundTouch™ systems.

The SoundTouch™ 30 Series II Wi-Fi® music system will be sold for AUD$899 / NZD$1,199, the SoundTouch™ 20 Series II Wi-Fi® music system for AUD$549 / NZD$699, and SoundTouch™ Portable Series II Wi-Fi® music system for AUD$549 / NZD$699. Pricing for Lifestyle® home entertainment systems starts at AUD$3,699 / NZD$4,499. Pricing for CineMate® home theatre systems starts at AUD$1,499 / NZD$1,999; CineMate® systems require a SoundTouch™ adapter, sold separately for AUD$199.95 / NZD$249.95. The SoundTouch™ Stereo JC Series II Wi-Fi® music system will be sold for AUD$1,699 / NZD$1,999.

Additional details on all Bose® SoundTouch™ systems can be found at Bose.com.au and Bose.co.nz


About Bose Corporation
Bose Corporation was founded in 1964 by Dr. Amar G. Bose, then a professor of electrical engineering at the Massachusetts Institute of Technology. In 2014, Bose celebrates its 50th anniversary as the most respected name in sound. The company remains driven by its founding principles, investing in long-term research with one fundamental goal: to develop new technologies with real customer benefits. Bose® innovations have spanned decades and industries, creating and transforming categories in audio and beyond. Bose products for the home, in the car, on the go and in public spaces have become iconic. From the company’s home entertainment systems and Wave® music systems, to high-quality audio and noise cancelling headphones, digital music systems, Bluetooth® speakers and professional solutions, Bose has changed the way people listen to music.

Bose Corporation is privately held. The company’s spirit of invention, passion for excellence, and commitment to extraordinary customer experiences can be found around the world -- everywhere Bose does business.


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Wi-Fi is a registered mark of the Wi-Fi Alliance. The Bluetooth® word mark is a registered trademark owned by Bluetooth SIG, Inc. and any use of such mark by Bose Corporation is under license. Pandora is a registered trademark of Pandora Media, Inc. Deezer is a registered trademark of Blogmusik SAS. iHeartRadio is a registered trademark of Clear Channel. Spotify is a registered trademark of Spotify AB. AirPlay, iPad, iPhone, iPod, and Mac OS are trademarks of Apple Inc., registered in the U.S. and other countries. Music services may vary by country.

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